Sensory Marketing

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Title:Sensory Marketing
Author:Bertil Hulten, Niklas Broweus, Marcus van Dijk
Publisher:Palgrave Macmillan
ISBN:1331696696
ISBN33:
Date3119-16-36
Pages:393
Language:English
Format: PDF
Size:3 MB

Description:The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.


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